True Fit Corp. (Woburn, MA) has sued True & Co. (San Francisco, CA) for trademark infringement related to the use of the word TRUE for “personal matching services for apparel”. Plaintiff owns a registration for FIND YOUR TRUE FIT and has applications for a number of other marks such as SHOP TRUE TO YOU, TRUE TO YOU, TRUE FIT, etc. Defendant uses the mark TRUE (and has applied for registration of same) for personalized matching services for bras and related products.
True Fit Corp. v. True & Co., 12-11006-GAO (D. Mass. June 6, 2012)