Island Oasis Frozen Cocktail Co. (Walpole, MA) has sued A. Lassonde, Inc. (Quebec, Canada) and Stop & Shop Supermarkets (Quincy, MA) for trademark infringement and similar claims. Island Oasis owns a series of trademark registrations in ISLAND OASIS® for drink mixes and related goods. A. Lassonde is accused of selling, through Stop & Shop and others, similar goods under the mark OASIS.
I imagine in certain instances the likelihood of confusing increases significantly after consuming the goods in question.
Island Oasis Frozen Cocktail Co., Inc. v. A. Lassonde, Inc., 10-11118-RGS (D. Mass. July 1, 2010)
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